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Nike

Social Kit Launch

Nike became the official sponsor of the England football team after the end of Umbro's 60-year reign. For this momentous occasion we decided to execute the complete opposite of the typical glossy kit launch. Remember: “It’s only a shirt, it’s what you do in it that matters”.

We designed these kit bags for when the England team first saw the new kit at Wembley. We embroidered messages to encourage each player to go and make the shirt matter.

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